Aether Athletics

Branding Design

Challenge

With no existing visuals or brand direction, the client needed a logo that captured both mythological strength and contemporary athleticism. The challenge was to build everything from scratch—including color, symbol, and typography—while ensuring the final identity would scale across apparel, digital platforms, and social media.

Approach

Through research into Greek symbolism and modern athletic branding, we developed a trident-infused "A" logo with sharp geometry and clean visual tension. Gold was chosen to represent divine power, blue for discipline, and inward-pointing linework to guide focus toward the trident—making the mark both meaningful and iconic.

Results

The final brand system delivers a sleek, commanding identity that’s instantly recognizable across all platforms. With a heroic silhouette, mythological symbolism, and elite tone, Aether Athletics now stands out with a logo that reflects its mission—and fully lives up to the promise of “Train like a god.”

BeforeAfter

Project Overview

Aether Athletics set out to create more than just a brand—they wanted an identity that embodied power, legacy, and discipline. With a name rooted in mythology, the client envisioned a logo that would channel ancient strength while appealing to modern athletes. The mission was clear: develop a bold, recognizable mark that could anchor a new fitness brand and inspire its core message—"Train like a god."

The final brand system combines sharp symmetry, a timeless gold-and-blue palette, and a mythological centerpiece: a trident embedded in the letter "A". Every design choice, from color to shape, reflects the brand’s elite, elevated ethos.

Ready To Start A Project Together?

I’m here to bring your digital ideas to life, simply and beautifully.

Contact Me

Have Questions?

Feel Free To Reach Out!

Have Questions?

Feel Free To Reach Out!

Have Questions?

Feel Free To Reach Out!